New York City · Wed. Oct 7, 2026
Meet the people putting agentic advertising to work across TV.
Date
Wed. Oct 7
2026
Venue
Lightbox
248 W 37th St. NYC
Time
4:30 PM
8:00 PM
The event
The industry is talking about AI. Far fewer people can describe what it changes inside a real workflow, on a real budget.
That is the brief for AAAW. Not another panel concluding that AI matters without showing what it does. Every session is built to land on specifics: which task the agents took over, what failed at first, what it cost, and what the team did with the hours it returned.
The format favours proof over opinion. One live demonstration, because a question about what agents actually do is better answered by watching one run. Three round tables with practitioners who operate this in production rather than vendors presenting a roadmap. And a guest list weighted towards the buy side.
The event falls on the Wednesday of Advertising Week New York, a five minute walk from the Penn District. Doors at 4:30 PM, two hours on stage from 5:00 to 7:00, then drinks for anyone who can stay.
75
Senior guests
3
Round tables
1
Live demo
2h
On stage
Why now
Every vendor in advertising has shipped an AI story in the last eighteen months. Few agree on what it replaces, what it augments, or who is accountable for the outcome. Three open questions, one per round table.
Autonomy is demonstrated everywhere and rarely runs unattended on real budgets. The distance between the keynote and the working week is where the industry currently sits, and the people operating in that gap are seldom the ones on stage.
Planners, traders and ad ops leads have a precise view of what the agents have taken on and what will stay with the team. That view rarely reaches the people who buy the software.
An agent that cannot read another company's data, or act through another company's infrastructure, remains a demonstration. Operating at scale requires competitors to agree on standards the industry has left unresolved for fifteen years.
Agenda
Doors 4:30 PM · Two hours on stage · Drinks after, optional
4:30 PM
Registration and welcome drinks, with the AAAW film running on the screens.
5:00 PM
Opening keynote
What is running in production today, what remains at the concept stage, and what the next eighteen months will require from everyone in the chain. An operator's perspective on the shift.
5:15 PM
Live product demo
One brief in, one campaign out, with the agent's reasoning visible at every step. Running live, on real inventory. The single product segment of the programme.
5:35 PM
Round table 1
The planners, traders and ad ops leads working on these platforms daily. What the agents have taken on, what remains with the team, and how the role changes over the next eighteen months.
6:00 PM
Round table 2
Agents cannot operate across a market with no common standards. Platforms, curators, publishers and standards bodies on what has to be shared, and what remains competitive.
6:25 PM
Round table 3
The people holding the budget. Where investment moves, which decisions stay with the team, and what they expect to own in five years.
6:50 PM
A summary of the session and what comes next.
7:00 PM
Optional. The room stays open until 8:00 PM.
Speakers
Line-up in progress. Names marked to be confirmed have been invited and are not yet final. Round table assignments will be announced in September.
Co-founder & CEO, Olyzon
Opening keynote · Closing remarks
Executive Chairman, S4 Capital
To be confirmed
Global Chief Trading & Solutions Officer, Stagwell
To be confirmed
Co-founder, Advertising Economic Forum
To be confirmed
Head of Programmatic & Adtech, Bayer
To be confirmed
SVP of Digital, InterMedia Advertising
To be confirmed
General Manager, CTV, DoubleVerify
To be confirmed
Product Partnerships, Samsung
To be confirmed
Staff Product Manager, Vibe
To be confirmed
CEO, ID5
To be confirmed
CTO, Olyzon
Live demo
Two seats are still open, one for a head of trading or activation on the agency side, one for an ad ops or yield lead at a streamer or broadcaster.
The room
Four thousand square feet of programmable wall. Lightbox was rebuilt for a digital world, with projection mapping across the full room, multi level sound and fully configurable surfaces.
A fitting setting for a demonstration of software that makes decisions: the live segment runs floor to ceiling, and the entire room reads the same screen at the same time.
The venue seats 140 and holds 300 standing. The guest list is capped at 75, which keeps the room comfortable and the conversations audible.
Advertising Week New York
October 5 to 8, Penn District. AAAW takes place on the Wednesday evening, a five minute walk away.
Most guests will already be in New York for the week.
Address
Lightbox
248 W 37th St
New York, NY
Timing
Doors 4:30 PM
Stage 5:00 to 7:00
Drinks after, optional
Getting there
Between Seventh and Eighth. Two blocks from Penn Station, three from Times Square, four from Port Authority.
Dress code
Business casual.
Wed. Oct 7, 2026 · Lightbox NYC · 4:30 PM to 8:00 PM
RegisterRegistration is free and capacity is limited to 75 guests.
